Getting its Scion on, Leo Burnett Dubai has created a new commercial to kick up Chevrolet Aveo 5’s cool factor to 18 to 30-year-olds and to remove the vehicle’s stigma as a fleet car.
Produced entirely in the UAE – uncommon with most production outsourced to Eastern Europe or South America – the spot certainly does make the car seem attractive to one particular target audience: the canine. How that translates to the desired 18 to 30-year-old will remain to be seem.
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It’s nicely done though without too much self-important indulgence. And hey, man’s bets friend is the star of the commercial. What’s not to love about that?
And for those who love the Behind the scenes thing, the making of video is here.
