Chester the Cheetah Brings Weird to Super Bowl

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Life is full of adventures. Some good, Some bad. But you can’t let the bad ones get you down so let’s just move on and do what we’re supposed to be doing here on Adrants: talk about adverting.

Cheetos has decided to join the Super Bowl action this weekend with a :30 featuring oddball, Chester the Cheetah. The commercial, which, again, centers around Chester encouraging a person to defy convention, will air during the first half of the game.

Created by Goodby, Silverstein & Partners, the commercial continues the freakiness which began with that weird commercial in which two women, one old dude and a Patrick Stewart-voiced, mischievous Chester Charlie who’s there but not really hang out in a laundromat.

While we love the Cheetah, it’s not going to be easy to outdo the weirdness of that original Laundromat commercial.

Picture of Steve Hall

Steve Hall

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