Bill Green of Make the Logo Bigger and the new Adverve podcast took a look at a new commercial from Chase and was reminded of the World Trade Center tribute. The one where they had the blue lights shining up into the sky from the former location of the towers. We have to say, it does recall that imagery for us a bit as well.
Of course, anything with planes near buildings, two tall objects next to each other or ads akin to the old Cingular “bars” billboards will forever bring back memories of 9/11 for some. It’s unavoidable.
What’s the solution? Either think a little harder before you unleash creative which might conjure memories of that day or decide you don’t give a crap and hope people can, by now, separate inadvertant visual references from the actual event.
Then again, the Germans still can’t wave at a certain angle without conjuring a but of their own past.
