Charmin Half-Asses Casting Call Campaign

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In the last full week of December, Charmin launched what appears to be the beginning of a casting call campaign for a new bear mascot. (It isn’t clear what went wrong with the old ones. Maybe too much tissue fondling.)

The guy who passed this to us called it “definitely a worthy laugh from the guys at Publicis,” but he was clearly lying through his typing fingers. Besides a casting video for this sloppy specimen of the Ursidae family, uploaded two weeks ago, there’s nothin’ else going on.

Notably, at least one commenter expressed interest in the campaign — but he joined YouTube six days ago. Also, one of the two videos he uploaded is pro-Charmin, so we’re guessing he didn’t find the effort via StumbleUpon.

Hey, Publicis … you awake? For inspiration, look to Milk, which shat this gimmick months ago and at least tried running with it.

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Steve Hall

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