– YAI, a charity for people with disabilities, used easy sex to bait youth into volunteering. Gawker spread the word and YAI pulled the campaign, to the chagrin of ad-heads and volunteers alike.
– Adidas and EVB, SF have launched an NCAA fanboy site called March is Brotherhood. Learn chants, read coach blogs and make coaches call your friends.
– itzbig thinks encouraging passive aggressive employees to get fired will help them find better careers.
– One Show Interactive is building hype for its May 9 show on the back of a Mexican wrestler game. Customize your Mexican’s skin and mask for max fear factor.
– Boozers are using Under the Influence to “[turn] the boring industry conference on its head.” Wait. Aren’t boring industry conferences all about alcohol?
– People in Prague don’t fuck around when promoting their pizza.
