The Television Bureau of Canada isn’t too pleased with a recent commercial from Chanel and has refused to air the ad. The spot, featuring semi-naked female perfection rolling about seductively in bed while asking her man if he loves her lips has been deemed too risque for Canadian television. The TVB says portions of the ad must be pixelated before they will approve it for broadcast. Predictablely, Chanel is balking. Chanel Canada’s Public Relations Executive Director Anny Kazanjian told Marketing Daily, “When you tamper with the original product, it doesn’t really leave much. Once you begin changing it, you really move light years away from what it’s intended to be, and that defeats the purpose.”
She does have a point. Any form of pixelation detracts from whatever is being pixelated. And, even if Chanel were to oblige TVB’s Pixelation request, the ad would still be rated M and only allowed to air late night. Though the stipulation the ad run late night may make sense. While this ad is quite tame and far less graphic than many we’ve seen, it’s the kind of ad one might be embarrassed to watch with one’s ten year old son. After all, titillation and its effects aren’t meant to be shared with just anyone. Yes, yes yes. We can hear the collective “eew, gross!” It was intended thank you very much.
