Referring to a study his company, Which, completed finding 77 percent of people say cereal packaging that uses cartoon characters like Shrek and Scooby Doo, Nick Stace said, “Too many characters loved by children are being used to promote foods high in fat, sugar and salt, leaving parents feeling powerless to say no.”
While the proliferation of cereal promotions might drive anyone mad, as far as we know, the boxes do not contain a device which prevents parent’s mouths from forming the word “no.”
