A cometary isn’t something one normally would se promoted with an ad campaign but Philadelphia’s Laurel Hill Cometary, with help from Red Tettemer, has launched a promotional campaign with the tagline, “The Underground Museum.” The campaign includes print, guerilla and outdoor. We especially like the toaster the agency tossed into various ponds and fountains throughout the city which included the copy, “For an easier way to get to Laurel Hill Cemetery, visit theundergoundmuseum.org.
