Celebrities Fuel Social Donation Through Facebook

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Who says social media is just a fad and doesn’t work? Not Israeli fund raising organization Latet which, along with Shalmor Avnon Amichay/Y&R and Facebook app Shaker, launched an in-Facebook fundraising event during which celebrities – who were assigned avatars – gave live performances, talked with event attendees and posed for virtual snap shots.

The goal of the event was to solicit donations. Each person who donated was awarded a virtual t-shirt. The online event reached 2 million people. Many donated and Latet signed up 129 new volunteers.

Picture of Steve Hall

Steve Hall

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