From Hilary Swank to Mischa Barton to Eva Longoria, celebrities are tying themselves to brands like a geek tied to Slashdot with Swank launching a celebrity-studded game show, Barton hawking Keds and Longoria primping for L’Oreal. Britney Spear, Bono, Ashlee Simpson, Hilary Duff, and Joss Stone are in on the knot tying too. George Clooney thinks it’s great. Russell Crowe thinks it’s all crap.
