Cataphiles Replace Parkour Practitioners As Latest Ad Trend

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Forget old school raves in undisclosed warehouse locations. That’s so yesterday. Wait…even saying “so yesterday” is, well…so yesterday. Anyway, moving on, Sapient Nitro is out with new work for Footlocker that touts the Padded Collar Loopback from Converse. And, apparently, the fact that the only place hipsters party now is underground. Literally.

Yes. Cataphiles, as they are known, are urban explorers who traverse the catacombs of Paris and, according to this work from Foot Locker, have a really great time doing it. Who knew a few dank, dark, underground passageways could be filled with so much hipsteresque frivolity?

Previously in the strange land of Foot Locker advertising: Fetishistic Spanking.

Picture of Steve Hall

Steve Hall

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