When a bunch of agency creatives get together and brainstorm a new ad campaign, some of the racier concepts get left in the conference room after the campaign is approved by the client taken to the market. When Ford had Ogilvy and Mather create a campaign for is new SportKa, one of racier and un-approved concepts found its way virally to market. The concept is a clip – based on an originally “approved” concept for the SportKa showing a pigeon getting his due when trying to land on the hood – that shows a cat getting its head cut off by the cars sunroof. (View it courtesy of Viralmeister)
In typical corporate denial, Ford is decrying this concept as “abhorrent” saying, “It was done as a proposal somewhere deep down in the bowels of the agency. As soon as we saw it we said absolutely not. We are appalled – this is not something we want to be associated with.” But one can be assured they are quite pleased it is floating around the web, receiving press from the distinguished Financial Times of London and the equally distinguished Adrants located in a quaint little prep school town called Groton.
