Working with Wunderman, Microsoft has signed a deal with Warner Bros. to license characters from the upcoming Peter Jackson movie, The Hobbit, to appear in an ad campaign for Windows Phone 8. Bilbo Baggins (Martin Freeman), Gandalf (Sir Ian McKellen) and other characters will appear in UK, France, Germany and US-based campaigns for the new phone.
Previously, the Windows Phone 8 campaign has tapped Gwen Stefani, Cam Newton, Adam Samberg, Jay-Z and Jessica Alba. Campaign elements will include digital, magazine, TV and outdoor,
