Cartoons, Creators, Chali 2Na Cross Paths for Adidas

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derrick-rose-head.jpg

Jurassic 5’s Chali 2Na brings narrative weight and a forceful, poetic pace to “The Inner Workings of a Creator,” a deconstruction of NBA Rookie of the Year Derrick Rose.

Rose is frozen in space. Sections of his body are highlighted and zoomed as 2Na describes what makes the wunderkind tick: yo-yo magic, and a Peregrine falcon, among other things. (Seriously though? Falcons don’t eff around. See one take a deer.)

Note how Rose’s high-top sneaks are targeted twice.* That’s because this piece is for Adidas’ “Impossible is Nothing” campaign, a nice transition from the Beijing Olympics subset, which was equally epic and also animated, albeit to a totally different tune.

These particular illustrations are by FreeDarko for agency 180LA. See related material at the Adidas Basketball website.


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* Ankle-level jetpacks probably cost extra. We’d kill for a falcon though.

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Steve Hall

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