Cartoons, Creators, Chali 2Na Cross Paths for Adidas

  • 1 min read
derrick-rose-head.jpg

Jurassic 5’s Chali 2Na brings narrative weight and a forceful, poetic pace to “The Inner Workings of a Creator,” a deconstruction of NBA Rookie of the Year Derrick Rose.

Rose is frozen in space. Sections of his body are highlighted and zoomed as 2Na describes what makes the wunderkind tick: yo-yo magic, and a Peregrine falcon, among other things. (Seriously though? Falcons don’t eff around. See one take a deer.)

Note how Rose’s high-top sneaks are targeted twice.* That’s because this piece is for Adidas’ “Impossible is Nothing” campaign, a nice transition from the Beijing Olympics subset, which was equally epic and also animated, albeit to a totally different tune.

These particular illustrations are by FreeDarko for agency 180LA. See related material at the Adidas Basketball website.


—

* Ankle-level jetpacks probably cost extra. We’d kill for a falcon though.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

People who keep their self-respect intact aren’t the ones who agree to everything, they’re often the ones who say yes specifically to the uncomfortable conversation — the one where they name what they actually need instead of hoping someone guesses

People who keep their self-respect intact aren’t the ones who agree to everything, they’re often the ones who say yes specifically to the uncomfortable conversation — the one where they name what they actually need instead of hoping someone guesses

Global English Editing
8 signs someone is mentally strong than the average person

8 signs someone is mentally strong than the average person

Hack Spirit
9 things people who got fit later in life all say afterward

9 things people who got fit later in life all say afterward

Hack Spirit
7 signs a friendship has simply run its course

7 signs a friendship has simply run its course

Hack Spirit
Communication research dating back decades has consistently found that weak or avoided eye contact is one of the fastest ways a listener downgrades a speaker’s perceived credibility, often within the first few seconds of an interaction

Communication research dating back decades has consistently found that weak or avoided eye contact is one of the fastest ways a listener downgrades a speaker’s perceived credibility, often within the first few seconds of an interaction

Global English Editing
8 signs someone is a master at playing mind games

8 signs someone is a master at playing mind games

Hack Spirit
Load more