Cartier Rolls Out Latest Collection on MySpace

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Wait, what? Brands still think it’s a good thing to create branded MySpace pages? Apparently Cartier thinks so having launched a branded page to promote its Love by Cartier collection. It’s a multi-country effort across France, U.S., U.K., Spain, Italy, Switzerland, Japan and China. With the usual music, photos and interviews, the “profiles” will remain online for a year.

On the site, people can find music by Lou Reed, Marion Cotillard, Grand National and Phoenix and doenload as much of it as they want for free

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Steve Hall

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