This is good for a laugh, albeit it a strange one. Cars.com is out with its DDB Chicago-created Super Bowl ad and it’s all about confidence. Confidence in the form of…a singing head that comes out of a guy’s back while he’s deciding whether or not to buy a car. This one will cause people to put down the Doritos and cheese wiz at least for thirty seconds.
The ad will include a promotion to tag the commercial using Shazam which will trigger the donation of $1 to one of seven charities. Charities can be seletcted following the game on the Cars.com Facebook page through Feb. 13.
