Carnival Cruise Lines has launched a new social media campaign which asks people to submit to the brand’s Facebook page their “Didja Ever” firsts. Carnival is collecting the top 100 Firsts and will award some of them cruise vacations and other activities.
“The ‘Didja Ever’ campaign is all about sharing and fulfilling firsts, so Carnival’s page on Facebook made perfect sense to be our home base for people to share, track and cheer others on,” said Roger Baldacci, EVP, Executive Creative Director of Arnold Worldwide, the advertising agency that developed the campaign with Carnival. “We’re bringing elements of the participatory fun experienced by guests on Carnival’s vessels to anyone who wants to build a list of things they’ve always wished to do and maybe get a little help to make it happen.”
To promote participation, television spots will air network daytime and primetime.
