CarMax the Best Buy of Used Car Dealers

16_freak_carmax.jpg

While we’re not quite sure just how different CarMax is from other used car dealers with their claims of return policies and “buy without sell” but they sure are different in that they look much more like a Wal-Mart of a Best Buy than most cheesy, flag-flying used car lots. The company has just launched a two-part Boone/Oakley-created television campaign. The first part focuses on the brand with three very un-used car-like commercials set in Rome and the Old West. A second set of commercial focuses on the unique differences between CarMax and other used car dealers. We especially like the freaked out 16 year old who pitches a fit after realizing the nw car her fathr just bought her int eh wrong color. Cue “5 day return policy” voice over. For the most part, good stuff if not a bit off the wall. (Click more for links to spots.)

2, 3, 4, 5, 6

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

4 Zodiac signs more likely to reconnect with past lovers this Mercury Retrograde

4 Zodiac signs more likely to reconnect with past lovers this Mercury Retrograde

Parent From Heart

Great communicators almost always use these 7 phrases to gain people’s respect, according to psychology

Great communicators almost always use these 7 phrases to gain people’s respect, according to psychology

Small Business Bonfire

Boomers who still turn heads usually live by these 8 classy habits, according to psychology

Boomers who still turn heads usually live by these 8 classy habits, according to psychology

Global English Editing

8 behaviors of boomers who know how to emotionally connect with younger people

8 behaviors of boomers who know how to emotionally connect with younger people

Global English Editing

If you want to make your retirement a time of purpose, say goodbye to these 7 behaviors

If you want to make your retirement a time of purpose, say goodbye to these 7 behaviors

Hack Spirit

5 zodiac signs who are highly resilient and always make the best out of tough situations

5 zodiac signs who are highly resilient and always make the best out of tough situations

Parent From Heart