Clemenger BBDO Melbourne has crafted a with new commercial for Carlton Draught that pokes fun at every car chase cliche you have ever seen. From the cops who always crash to the plate glass window scenario to the hill jump to the waterway chase to the roadblock that never works to the drawbridge jump, the commercial leaves no 80’s cop film stone unturned.
While nothing will ever top the brand’s now classic George Patterson Partners-created Big Ad, this outing is amusing in its own right.
The ad launch was teased on Facebook and will air on television within airings of movies that feature chase scenes.
Carlton Draught Big Ad:
