There’s nothing the assertive audience likes more than a company that puts all its cards on the table.
So if you’re going to be honest about pushing your hops, you might as well do it in an epic way: with a score, some choir robes dyed in primary colours, and a giant esophagus made up of burly men running in circles.
There’s more industry jabbing in another spot from the same series. “Fermented in a big metal thing!” We love that drama-soaked tone. Anheuser-Busch, which is trying really hard to get beer taken seriously, must be gnashing its teeth in aggravation.
The spots fall under the tactful slogan “Made from Beer” and are for Carlton Draught. We hope they sell lots of bloody beer.
