There’s just something about follow ups to great work that, well, just fall flat. Not that this new Clemenger BBDO-created commercial for Carlton Draught is a bad ad but it’s no Big Ad. Clearly, the ad, which brings back the crowd of yellow-dressed men, is trying to recapture that Big Ad feel and it gets some of it but never quite recaptures the originals. Of course, that’s why originals are originals and sequels are sequels.
We admit to liking the guy at the end who, sitting on his couch with his wife, comments, “wouldn’t make me buy it” after seeing a recap of the skydiving extravaganza on TV just before…well…just watch the commercial to find out.
