By now you’ve probably seen the new David & Goliath-created commercial for Carl’s Jr. called Anthem. What we love about it is its FU approach to marketing. The chain doesn’t care if anyone thinks a gigantic burger is unhealthy to eat. And they don’t care if anyone feels women are degraded by appearing half dressed in their ads.
The brand’s new mantra spells these beliefs out very clearly:
– “We believe in burgers. Big, fat, juices-running-down-your-arm kind of burgers.”
– “We believe in putting hot models in our commercials, because ugly ones don’t sell burgers.”
– “We believe that life is short. So if it feels good, do it, and if it tastes good, eat it.”
We have to say, we love the approach. Too many brands bend over the second someone complains. We appreciate the fact Carl’s Jr. isn’t distracted by all that politically correct crap and they they are happy to foist scantily clad women eating gigantic burgers in our face.
