Men’s shopping magazine Cargo is upping its rate base to 350,000 for the February 2005 issue and will increase frequency from 6 to ten times per year in 2005. The magazine has achieved newsstand sales of 110,000 for the first two issues and has apparently hit on a market need. Ad pages are up too. The September issue carries 116 pages.
Personally, I thought this would be a flop but I picked up a copy of the September issue the other day and was sucked in. It had page after page of stuff that made me start drooling. And no, it wasn’t the iRiver or Paris Hilton Guess ads that did it. It’s got everything. Cars, clothes, phones, shoes, booze, vacuums, watches, gadgets, ladders, fishing poles and gaming stuff. Conde Nast might have a winner here.
