We dig this approach that Cargill took to illustrate how they create solutions for farmers. The spot is subtle, soothing and just a pinch witty: if we were barnyard animals an ice cream truck feed would get us pretty stoked too. Then again, the combination of music and food is unbeatable.
Apparently Cargill actually did travel a Polish town with a singing truck to hawk barnyard feed. That’s not a job we’d want, but we salute the effort.
Direction credited to Raymond Bark of Gartner.
