Engaging in a bit of experiential marketing, job-search engine CareerBuilder.com is launching a college event marketing campaign, a mobile marketing tour that kicks off October 1. The tour will be split up into three regions (West Coast, Central, and East Coast), with two vans carrying a total of four ambassadors in each region. Currently, twenty-three campuses are on the agenda with more to follow. Hooking up with each school’s career center, CareerBuilder.com will hold informal job-search seminars showing students how to search for jobs on the Internet, how to write an effective resume, and how to use the Web to send a resume. Also at each stop are mini seminars on how students can market themselves to employers; games; chances to win a cruise, plasma screen TVs, and MP3 players; and premium giveaways. San Francisco’s Swivel Media organized the program.
