Like a baby that can’t give up its binky (OK, maybe that’s not the best analogy) CareerBuilder is back for this year’s Super Bowl with yet another chimpanzee-fueled advertising extravaganza. Of the decision to stick with the chimps, CareerBuilder spokesperson Jennifer Grasz told Forbes, “The chimpanzees were brought back by popular demand. It’s been a very successful campaign that job seekers identify with and act upon.”
Why mess with a good thing? Really. The chimps are funny. They are amusing. They are the perfect combination of brand alignment and frolicking frivolity a Super Bowl commercial needs.
