CareerBuilder Still Hangin’ With the Chimps

Steve Hall

Jan. 25, 2012
1 min read

Like a baby that can’t give up its binky (OK, maybe that’s not the best analogy) CareerBuilder is back for this year’s Super Bowl with yet another chimpanzee-fueled advertising extravaganza. Of the decision to stick with the chimps, CareerBuilder spokesperson Jennifer Grasz told Forbes, “The chimpanzees were brought back by popular demand. It’s been a very successful campaign that job seekers identify with and act upon.”

Why mess with a good thing? Really. The chimps are funny. They are amusing. They are the perfect combination of brand alignment and frolicking frivolity a Super Bowl commercial needs.

Steve Hall

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CareerBuilder Still Hangin’ With the Chimps

Steve Hall

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Nobody talks about why so many retired people suddenly care deeply about things that seem trivial – the garden, the bird feeder, the perfect sourdough – but psychologists say these aren’t hobbies, they’re the first projects in decades where the only metric of success is personal satisfaction

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Global English Editing

People who prefer eating alone at restaurants aren’t lonely. They discovered that solitude in a public place is one of the few spaces where you can exist without performing, and once you find that, a table for one stops feeling like something that needs explaining.

Global English Editing

I’m 73 and I raised two kids who all turned out successful — but when I mention feeling lonely they tell me I should ‘get a hobby’ and I realized they genuinely don’t understand that hobbies don’t replace the people you sacrificed everything to raise

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