Hmm. In what appears to be both a relief effort and a back handed slap at American’s love for carbohydrates, Tooheys has launched (yes, a few weeks ago. we’re late to this) Carb Relief, part of its For the Love of Beer campaign.
Because Tooheys White Stag beer has 1/3 the carbs of regular beer, the brewer thought it’d be nice to donate the other 2/3 to the people who love carbs the most; Americans. So, like a Darfur-style aerial relief effort, a team of Australians flew to America to drop tons of carbs on Americans.
Along with the commercials, there are several videos highlighting the relief efforts humorously as if America had suddenly lost all access to carbs.
Saatchi & Saatchi Sydney is behind the campaign.
