Car ‘Mysteriously’ Cut in Half

Halfcar.jpeg

Cops have them. Why can’t everyone? We’re talking about those in-car cameras that capture everything a cop car sees. Now, it seems, singapore-based car insurance company, DriveSheild, wants everyone to have one…for free.

To tout this offering, the company, with help from TribalDDB, created an installation whereby a car appeared to have been engulfed by the ground. On third of the vehicle appears below the surface. A video offers a clue as to how this happened.

To more stunts are said to follow.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 habits of people who remember everyone’s name and use it well

7 habits of people who remember everyone’s name and use it well

Hack Spirit

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

Global English Editing

Someone who skips the seasonal décor every year may not be indifferent to the holiday itself, they may simply be opting out of a display aimed more at whoever walks past than at anyone who actually lives there.

Someone who skips the seasonal décor every year may not be indifferent to the holiday itself, they may simply be opting out of a display aimed more at whoever walks past than at anyone who actually lives there.

Global English Editing

8 things people who work best with music on have in common

8 things people who work best with music on have in common

Hack Spirit

7 things people who hit snooze five times a morning have in common

7 things people who hit snooze five times a morning have in common

Hack Spirit

7 things people who work with their hands understand that office workers rarely do

7 things people who work with their hands understand that office workers rarely do

Hack Spirit