GoE is North Dakota’s blend of ethanol blended fuel. Since ethanol is made from corn, a renewable resource, it’s said to be more earth friendly and reduces dependence on foreign oil according to proponents. The high-end blend, called E85, is made from 85% ethanol and is believed to be more economical yet only some newer vehicles can use it.
To promote this the fuel, ad agency Sundog sent a group of guys on a roadtrip around the state to meet-and-greet the residents, educate people on the benefits of ethanol and offer to fill up the tanks of individuals who happen to pull up to GoE pump at the gas station. Their trip is chronicled in a blog and photogallery here.
