ANPE, the National Agency for Employment in France, tapped TBWACorporate to preach its gospel to disheartened work force rejects. What TBWA came up with is respectful of ANPE’s traditionally risk-averse style, but also playful in a Where’s Waldo? sorta way.
The prints are detail-rich and do a nice job of connecting the online world, which is big but can seem solitary, with the bustling offline world. The ad at left features a city intersection flooded with people. It reads, “700,000 CVs online to find your next business partner.”
See variants:
o 300,000 offers online everyday to locate your future office.
o 400,000 people log on anpe.fr everyday to save time.
What fun. It would be great to see these, larger than life, in a Metro somewhere.
