Cannes Lions Tuesday Night: Awards and Parties

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As Tuesday in Cannes ended, Google scooped up the inaugural Mobile Grand Prix for its re-imagined Coke Hilltop campaign which “mobilized” the sentiment of the original campaign and made it possible for people to actually “buy the world a Coke.” In other Tuesday night awards and party news:

– BBH won the Creative Effectiveness Grand Prix for its Axe Fallen Angels work.

– Duval Guillame was (deservedly so) crowned Media Agency of the year.

– The ubiquitous Arnold bike made its way to the Havas cafe.

– As always, the food at the Opening Gala was stellar but, again, as always, the lines were miserably long. It’s really just best to skip the food line and just drink.

– And not to be confused with the Dutch Young Creatives, the Young Lions party, sort of an anti-Gala event, rocked La Croisette Tuesday night as well.

Storified by Steve Hall · Wed, Jun 20 2012 01:09:01

Here’s what Advertising Age had to say…
Google and OMD Shop in U.K. Win Media Grand Prix https://adage.com/u/v50AOaAd Age
Creative Effectiveness Cannes Lion Goes to Unilever’s Axe https://adage.com/u/iYIKJbAd Age
Coke, Mercedes Each Win Outdoor Grand Prix https://adage.com/u/rUWayaAd Age
Google Wins Inaugural Mobile Grand Prix https://adage.com/u/UBsxcaAd Age
Aw…this ass is cute…
Every party has an arse. #canneslions https://pic.twitter.com/jNZKIbmRwendy clark
Congrats to the THIRTEEN Ogilvy silver & bronze Outdoor #CannesLions Winners! #OgilvyCannesOgilvy & Mather
Incredible view…
#canneslions #beach #cannesGianfranco Gipponi Pessoa
Dinner in the old town. #msacannes #canneslions (Made with @apictapp) https://pic.twitter.com/o6OUCbu9Mel Carson
And the awards…
Axe wins creative effectiveness grand prix! Go Unilever!!! #canneslions https://pic.twitter.com/MjQyWgjJAllie Asher
The creative effectiveness grand prix goes to BBH London for Axe #cannespulse #canneslions #awardsceremony https://instagr.am/p/MEE_1dR3cs/Mate Nagy
congrats >@growinteractive: Grow picks up first ever #CannesLions Grand Prix for Mobile advertising for Google Rebrief https://pic.twitter.com/R3bvnqjwNiklas Lindstrom
Live from Cannes #whatshotcannes #canneslions (Effectiveness lion goes to GREY NY P&G https://instagr.am/p/MEEZaWCfBx/Marcus Moore
Duval Guillaume Modem just got crowned Media Agency of the Year at the Cannes Lions. INCREDIBLE. #canneslionsJan Schoofs
4 more golds tonight! That brings us to 8 golds, 1 silver, 1 bronze, 21 shortlist so far. Happy me. #duvalguillaumemodem #CannesLionsGeoffrey Hantson
There’s the Arnold bike again…
RT @arnold_bike: Chilling @ Havas cafe. #HavasCafe #havas #arnoldbike #CannesLions #CannesLions2012 https://pic.twitter.com/vYlA7SMZKerrie Finch
Overheard at #CannesLions: “@youtube now has more content than ever broadcast on TV” with @okgoCannes Lions
Google’s reboot of Coke Hilltop wins Mobile Grand Prix at #CannesLions https://bit.ly/NNiq2w by @ferarahCo.Create
Ooo…some actual results amidst all the creative hoopla…
Fridge magnet orders pizza by touch, increases sales at Red Tomato Pizza in Dubai to $8mil. Smart solutions for small business #CannesLionsMeggie Schmidt
And, of course, the parties…
Food table 1 before ravenous delegates arrived #CannesLions @Cannes_Lions 2012 Opening Gala on the Carlton Beach https://twitpic.com/9yb6i1William J. Ward
Food table 2 before ravenous delegates arrived #CannesLions @Cannes_Lions 2012 Opening Gala on the Carlton Beach https://twitpic.com/9yb6s2William J. Ward
Great party @innocean #CannesLions https://yfrog.com/oevtyaonjMike Ruppert
Facebook party#mecatcannes #canneslions https://pic.twitter.com/wwsvQp3NStephen Li
#Partying at #canneslions #facebook styleGianfranco Gipponi Pessoa
Our Ross Sandler and Chrisanne McCoy attend Cannes Lions! #CannesLions https://pic.twitter.com/gvb75pVMPeer39
Young Lions Party Heating Up the Beach in Cannes. https://pic.twitter.com/MTGw0gfx Pic courtesy of @matmik #canneslionsAdrants
Mom’s at a huge party on Cannes on the beach and they’re serving whole roasted large half sides of beef. I wish I could be there!Snickers
Bam @ Official Cannes Young Lions Party (powered by Nokia) @ CBeach https://instagr.am/p/MEfximm9Ok/Quentin Deronzier
Get the party started… #CannesLions #OpeningGala https://pic.twitter.com/SgKlaRKYHype5
The buffet line at the #CannesLions Gala Party is sooo slow that we are consuming all courses while still queuing!Joseph Francis Bihag
Has everyone made their way through the buffet line at the Cannes Lion Opening Gala yet? #canneslionsAdrants
Cannes Party!!! Let’s rock https://instagr.am/p/MEae-YIINF/Salvador Carrillo
Cannes Lions Opening Galamicrowhite
Thousands of marketers enjoy the so called opening party @ #canneslions https://pic.twitter.com/uabtdWqOSINAN ALTUN
Young Lions Party at Plage Royal #cannespulse #canneslions #awardsceremonyMate Nagy
Yahoo! and IPG’s party #canneslions was in a beautiful villa. https://pic.twitter.com/7JUeHjRJVaishali Patel
And then it was over…
Morning comes #CannesLionsWilliam Armstrong

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