Last night was the ceremony for Radio, Media and Outdoor — not very exciting stuff, but you get a chance to review highly localized work you wouldn’t otherwise be exposed to. Always good to remember what ad life is like outside internets.
Here are the Grand Prix winners for each category. Hopefully by now I don’t need to tell you where to go to see the full list of oversized bookend recipients.
For RADIO: Net#Work BBDO/Johannesburg wins Grands Prix for “Dancer,” “Dog” and “Ferret” — three radio pieces for Virgin Atlantic Airlines, South Africa. Wanna hear? Listeny-listen.
For MEDIA: JWT Japan/Tokyo scores for “Kit Kat Mail 2009” on behalf of Nestle’s Kit-Kat.
For OUTDOOR: TBWAHuntLascaris Johannesburg wins Grands Prix for “Fight the Regime,” “Cheaper than Money,” “Trillion Dollar Billboard,” “Z$250,000,000” and “Wallpaper” — on behalf of The Zimbabwean. The campaign’s objective was, in great part, to demonstrate the ridiculous rate of inflation affecting Zimbabwean currency as a result of the current regime.
We covered one execution in which trillions of Zimbabwe dollars were used to wallpaper a billboard. Trillion dollar bills were also used as flyers. See the rest of the work; if you’re curious about the roots of Z’s current political situation, read some colourful background.
