A record 34,301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity, the annual global awards festival for creative advertising and communications.
An overall increase of 19 percent versus last year, entries have been submitted in 15 different categories: Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Mobile and Branded Content & Entertainment Lions categories.
| Category | 2011 | 2012 | % Variation 2010 v 2011 |
| Branded Content & Entertainment Lions | – | 800 | – |
| Creative Effectiveness | 142 | 92 | -35% |
| Cyber Lions | 2835 | 2458 | -13% |
| Design Lions | 1774 | 2182 | +23% |
| Direct Lions | 1858 | 2357 | +27% |
| Film Lions | 3310 | 3475 | +5% |
| Film Craft Lions | 1322 | 1721 | +30% |
| Media Lions | 2895 | 3247 | +12% |
| Mobile Lions | – | 965 | – |
| Outdoor Lions | 4490 | 4843 | +8% |
| PR Lions | 819 | 1130 | +38% |
| Press Lions | 5415 | 6056 | +12% |
| Promo & Activation Lions | 2125 | 2674 | +26% |
| Radio Lions | 1363 | 1784 | +31% |
| Titanium & Integrated Lions | 480 | 517 | +8% |
| TOTAL | 28828 | 34301 | +19% |
With the volume of entry levels higher than anticipated, more jury members have been appointed in addition to the extra Branded Content & Entertainment and Mobile judges previously announced. Bringing the total number of judges to 287, additional judges include:
Design Lions
Ricardo Saint-Clair, Founder/Creative Director, Dialogo Design, Brazil
Katrin Oeding, Creative Director, Studio Oeding, Germany
Gesina Roters, Creative Partner, DAY, The Netherlands
Chris Moody, Creative Director, Wolff Olins, UK
Richard Bates, Chief Creative Officer North America, The Brand Union, USA
Promo & Activation Lions
John J. Steere, Regional Managing Director APAC, Momentum, Asia Pacific
Ove Gley, Creative Director, Heimat, Germany
Hiroko Uchigaki, Account Planning Director/Communications Planner, ADK Japan
Hector Fernandez, Co-Managing Director/Chief Creative Officer, Publicis, Mexico
Gonzalo Figari, President & Creative Director, D6, Spain
Radio Lions
Sara Haag, Director/Founder, Sarah Haag AB, Sweden
“The industry is moving at a lightning rate, as evidenced by the huge volume of entries into the new Mobile and Branded Content & Entertainment Lions,” said Philip Thomas, Chief Executive of the Festival. “But it is also interesting to see the robust health of other, more traditional media like Radio, Film and Press. I am sure that once again the winners at Cannes Lions will inspire and excite the industry, showing what is possible in creative brand communications.”
