I’m about 24 hours late on this, because the universe of Cannes seems to have priorities (and possibly a wormhole?) of its own, but here are the Grand Prix winners from Wednesday night’s ceremony at the Lions.
Design: Happiness Brussels, “IQ Font” for Toyota. Basic idea: the Toyota IQ is so intelligent and intuitive that they were actually able to create a font with it.
Press: AlmapBBDO Sao Paulo for Billboard Magazine.
Cyber: There were two categories for Grand Prix here. The first was Best Digitally Led Integrated Campaign, which went to DDB Stockholm, “The Fun Theory” for Volkswagen’s Bluemotion Technology.
The second was for Other Digital Channels, and it went to Wieden + Kennedy Portland for “Chalkbot,” Nike Livestrong Foundation.
Congrats to all the winners.
