Cannes Lions: Blast from Americana’s Past



ronald-mcdonald-jetpacks.jpg

Clowns leave me with mixed feelings. Having seen Killer Clowns from Outer Space at too young an age, they terrify me. And having watched a clown dejectedly make unwanted balloon animals at a party where all the kids were too old, they also make me inexpressibly sad.

Anyway, Ronald McDonald was outside the Palais today, wearing jetpacks of all things. He was doing this big dog and pony show for whoever reared a camera in his direction. Seeing him made me frightened, and when I’m scared I get mad, hence the venomous video.

Afterward I tried taking incriminating potshots of him leaping around and being generally objectionable. But then he looked at me — right at me — and gave me that Sad Clown Look. And my heart exploded into tiny little glass pieces. Every time I look at the picture at left, I want to cry.

Clowns: gift-wrapped radiators of fear and melancholy. This is something a Happy Meal can’t fix.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 habits of boomers who became more successful after retirement than they ever were at work

9 habits of boomers who became more successful after retirement than they ever were at work

Global English Editing

9 phrases people with poor social skills use that make others uncomfortable

9 phrases people with poor social skills use that make others uncomfortable

Global English Editing

9 things boomers understand deeply that younger generations are still figuring out the hard way

9 things boomers understand deeply that younger generations are still figuring out the hard way

Global English Editing

If you survived a lower-middle-class childhood in the 60s, you carry these 8 resourcefulness traits your grandchildren can’t comprehend

If you survived a lower-middle-class childhood in the 60s, you carry these 8 resourcefulness traits your grandchildren can’t comprehend

Global English Editing

You know you grew up lower-middle-class when these 10 experiences still feel completely normal to you (but sound wild to others)

You know you grew up lower-middle-class when these 10 experiences still feel completely normal to you (but sound wild to others)

Global English Editing

You can tell someone is deeply unfulfilled in life if they display these 8 everyday behaviors

You can tell someone is deeply unfulfilled in life if they display these 8 everyday behaviors

Global English Editing