To call attention to the 250,000 children around the world who cause group War Child Canada says are training for, fighting and dying in wars at any given moment, the group has launched Camp Okutta, a full blown camp that instructs children on the art of war. Fictitiously, of course. A video, posters and the camp website round out the campaign which was created pro-bono by Toronto agency john st. Indusblu created the Camp Okutta website and Soci-Media created the War Child corporate site.
Founder and Executive Director of War Child Canada Dr. Samantha Nutt tells us, “The purpose of the campaign is not to offend but to inform. While for many of us here these images seem shocking, sadly this is the reality that many children face in war torn countries around the world. In full violation of international law, children are being forced to fight in wars in countries that include Sudan, Uganda, Afghanistan, Iraq, the Democratic Republic of Congo, Sri Lanka and many others.
Anytime kids are used in campaigns like this, such as they were in this hard hitting anti-land mine video, the message hits home a bit more powerfully than it would if some celebrity or talking head was pleading for support on camera.
