The Olympics have begun and all eyes are on Vancouver. Canadian marketers are leveraging all the attention and one, The Royal Canadian Mint, has launched Face of the Games. The organization is offering 100 people the chance to get their face on a gold medallion that’s said to be worth $10,000. Winners will also get a trip for two to Ottawa to pick up their medallions.
Canadians can visit Face of the Games, submit a video or photo and essay explaining why they are the “ultimate Vancouver 2010 fan.” For those not into their face on a coin, there’s the Tweet For Gold contest. Each week, @CanadianMint will ask a question. Followers who answer correctly will have the chance to win one of three prizes each week through March 21.
