Canadians always have clever drunk-driving PSAs. That’s one thing they consistently destroy us over.
A series of shorts on Youtube encompasses their CounterAttack effort, which highlights excuses typical of drunk drivers in a disturbing setting: the situation when things go awry. Excuses are scrawled like last words across gravestones or on street signs beside totaled vehicles, for example.
The campaign is subtly clever and not garish or too obviously impressions-hungry, a typical characteristic of Youtube efforts by other major entities. Experience the savvy here, here and here.
