Toyota wants us to know that its Camry has effected more lives than any other car in America. With help from Saatchi & Saatchi LA, Resn and Qube Konstrukt Toyota has launched Camry Effect, a site which aims to collect personal stories from Camry owners by asking a few simple questions.
The result is a chronicle of each owner’s experience with his or her car with added information taken from the collective Camry experiences. Each story changes the site with real-time dynamic data visualization pulled straight from visitors’ shared experiences.
Properly executed, it could be a goldmine of information for the brand in terms of insightful, behavioral and demographic information that can then be used to further fine tune the brand’s marketing efforts moving forward.
