Campbell’s Soup in Product Placement Deal With NBC’s ‘American Dreams’

Steve Hall

Jul. 19, 2004
1 min read

Campbell’s Soup has entered a deal with NBC to weave its products into the network’s “American Dreams” series Luckily, the product was around in the 60’s when the show takes place so the placement won’t looked forced. Oh wait, the placement will incorporate a teen essay contest about the brand which begs the question, who would ever write an essay about soup unless a paying advertiser asked them to?

Steve Hall

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Campbell’s Soup in Product Placement Deal With NBC’s ‘American Dreams’

Steve Hall

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TRENDING AROUND THE WEB

Psychology says that the person who remembers every small detail about you, your coffee order, your dog’s name, your mother’s surgery date, isn’t just thoughtful. They grew up in an environment where noticing details was a survival skill, and tenderness became the least painful use for it

Global English Editing

I’m 66 and I spent two decades working myself to the bone so my family would never go without. The hardest thing to admit was that I used work as a place to hide from the family I was supposedly doing it all for

Global English Editing

I’m 65 and I’ve watched three marriages in my friend group fall apart in retirement — and the pattern isn’t infidelity or money, it’s that these men spent forty years being providers and never learned how to actually be present with another human being

Global English Editing

I’m 44 and I just realized that the reason I call my mother every Sunday isn’t love — it’s that when I was nine she once said “you’re the only one who checks on me” and I’ve been carrying that assignment for thirty-five years without ever asking to be relieved

Global English Editing

Psychology says people with very strong personalities aren’t less empathetic than others — they simply extend empathy to people’s actual circumstances rather than to their preferred narratives about those circumstances

Global English Editing

Psychology says people who repeatedly attract emotionally unavailable partners aren’t unlucky. They’re fluent in a specific emotional dialect learned in childhood where love always required decoding, and available people feel foreign because clarity was never part of the original language

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