In a campaign created for child protection group, Pauseparentplay, and created by LA-based David & Goliath, parents are offered advice on how to protect their children from sex and violence saturated media using already existing tools such as television’s V-chip, parent-focused movie and television review services, music review services and video game review services.
The campaign, which promotes the ParentPausePlay website, is done up with tab rag headlines such as “Suburban Mom Wipes Out Army of Bloodthirsty Ninja Assassins…with eject button on DVD player,” “Parents Thwart Flesh-Eating Cyborgs…from invading their children’s game console” and “Small Town Dad Disarms Chainsaw Wielding Psychopath…with skillful use of the remote.
Currently, the campaign is appearing in magazines with future plans for television. Councilman Vallone would love this campaign.
