Campaign Depicts World Created By Beer Drinkers

water_fountain_skol.jpg

Here’s a beer ad campaign for Brazilian beer Skol that gets to the truth of things. As Creative Criminal points out, the campaign creates a world in which things would be very different if Skol drinkers made products. See all the ads here.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Mindfulness begins long before peace: it begins with learning to stay

Mindfulness begins long before peace: it begins with learning to stay

Hack Spirit

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

Hack Spirit

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Hack Spirit

In a distracted age, learning to notice may be a form of self-protection

In a distracted age, learning to notice may be a form of self-protection

Hack Spirit

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

Hack Spirit

New research may be confirming what meditators have long known: inner training changes the quality of experience

New research may be confirming what meditators have long known: inner training changes the quality of experience

Hack Spirit