To combat the belief sex workers are not seen as real people with real lives and real issues, a new PSA from Halifax cause group Stepping Stones attempts to portray prostitutes as human beings who care about their loved ones and are responsible citizens.
One ad shows the images of a girl and the headline, “I’m glad my prostitute made me finish school” with body copy that reads, “Sex workers are mothers too.”
Another ad depicts the image of a grandmother and carries the headline, “I’m proud of my tramp raising two kids on her own” with the body copy, “Sex workers are daughters too.”
Creative Director of Extreme, the agency that created the campaign, said, “People have a bad habit of pigeonholing sex workers as not being people. It’s easy not to care about a certain group within society if you actually don’t see them as people.”
In essence the campaign urges us to believe we’re all one big happy family on this planet. No matter what sort of work we do.
