Oh how we love Rooney Mara. Ever since we first saw her in Tanner Hall, we’ve been infatuated with her work. Rooney, whose sister Kate we also love, is fronting a Calvin Klein campaign for the brand’s new fragrance, Down Town. Helmed by David Fincher, who directed Mara in The Girl with the Dragon Tattoo and The Social Network, the one minute ad, a bit overly hipsterific for its own good, is very Audrey Hepburn-esque and features the song Runaway from the Yeah Yeah Yeahs.
Of her participation in the campaign, Mara (or, more correctly, some PR person who wrote the grammatically questionable quote for her,) told WWD, “I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances. It’s an honor to be part of a brand with such a legacy of breakthrough advertising.”
The campaign, which includes a print component, captures the retro glamour of yesteryear beautifully in a wonderfully noirish fashion that mixes mostly retro imagery with elements of today’s culture.
And as a bonus, making a rare appearance in the ad, we get to see Mara’s seemingly very shy teeth, a rarity of epic proportion from the girl who has adopted a very coyly demure, robotic demeanor.
