Interactive Taxi, a subsidiary of Targeted Media Partners, based in New York, plans to install wireless touchscreen interactive devices in the back seats of more than 600 cabs in Boston, Chicago, and San Francisco.
The company used to offer screens that required large hard drives, mounted in the trunk of the taxi, which were hampered by bumps and the inability to remotely update. The new system will be powered by a 2GB flash drive wiith wireless connectivity for updates. The service will provide passengers new, movie trailers, restaurant listings and, yes, ads.
