BzzAgent Packages Word-of-Mouth Marketing For Agencies

Steve Hall

Feb. 13, 2006
1 min read

In a same but different approach to its business model, buzz marketing firm BzzAgent has launched an Agency Partner program that packages BzzAgents services in a way that is easily packaged for ad agencies to implement word-of-mouth campaigns for their clients. The new service allows members of the company’s Agency Partner Program to implement word-of-mouth campaigns for their clients’ products and services on the BzzAgent network. Partner agencies maintain significant control over campaign strategy, creative and messaging with BzzAgent supplying the technology platform to implement, manage and measure the campaign.

While extending the service to agencies, making it easier for them to engage in word-of-mouth marketing, let’s hope that the control afforded agencies doesn’t turn buzz marketing campaigns into staged elevator speech message delivery. After all, though things are changing, we all know how us agency types like to “stay on message.”

Steve Hall

TRENDING AROUND THE WEB

I’m 73 and the thing that keeps me up at night isn’t fear of dying—it’s the possibility that my children will clean out this house in a weekend and not understand that every drawer, every shelf, every pile they’ll throw away was a sentence in a conversation I was trying to have with them

Global English Editing

I’m 63 and I nursed other people’s pain for forty-four years and the thing I never told anyone is that I learned how to hold space for everyone else’s suffering by completely forgetting that mine was supposed to count too

Global English Editing

8 things about my husband I only understood after forty years of marriage—and wished I’d known by year five

Global English Editing

The sad truth why adult children slowly stop sharing real things with their parents has nothing to do with distance or busy schedules—it’s that somewhere in their 30s they realized their parent would either worry too much, give advice they didn’t ask for, or make it about themselves, and the silence was easier than managing any of those three responses

Global English Editing

Nobody prepares you for the loneliness of being well-married. Not unhappy enough to leave, not connected enough to stop aching, just existing in the strange middle territory where everything is fine and fine is the loneliest word in the English language

Global English Editing

I’m 73 and the loneliest I’ve ever felt wasn’t the years I lived alone — it was the decades I spent in rooms full of people who only ever knew the version of me I was brave enough to show

Global English Editing

BzzAgent Packages Word-of-Mouth Marketing For Agencies

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

I’m 73 and the thing that keeps me up at night isn’t fear of dying—it’s the possibility that my children will clean out this house in a weekend and not understand that every drawer, every shelf, every pile they’ll throw away was a sentence in a conversation I was trying to have with them

Global English Editing

I’m 63 and I nursed other people’s pain for forty-four years and the thing I never told anyone is that I learned how to hold space for everyone else’s suffering by completely forgetting that mine was supposed to count too

Global English Editing

8 things about my husband I only understood after forty years of marriage—and wished I’d known by year five

Global English Editing

Global English Editing

Nobody prepares you for the loneliness of being well-married. Not unhappy enough to leave, not connected enough to stop aching, just existing in the strange middle territory where everything is fine and fine is the loneliest word in the English language

Global English Editing

I’m 73 and the loneliest I’ve ever felt wasn’t the years I lived alone — it was the decades I spent in rooms full of people who only ever knew the version of me I was brave enough to show

Global English Editing