In a same but different approach to its business model, buzz marketing firm BzzAgent has launched an Agency Partner program that packages BzzAgents services in a way that is easily packaged for ad agencies to implement word-of-mouth campaigns for their clients. The new service allows members of the company’s Agency Partner Program to implement word-of-mouth campaigns for their clients’ products and services on the BzzAgent network. Partner agencies maintain significant control over campaign strategy, creative and messaging with BzzAgent supplying the technology platform to implement, manage and measure the campaign.
While extending the service to agencies, making it easier for them to engage in word-of-mouth marketing, let’s hope that the control afforded agencies doesn’t turn buzz marketing campaigns into staged elevator speech message delivery. After all, though things are changing, we all know how us agency types like to “stay on message.”
