Buying Geico Insurance More Fun Than Smashing Watermelons

Steve Hall

Jul. 16, 2012
1 min read

Just when you think every last insurance ad concept has been done, The Martin Agency comes up with Happier Than, a humorous campaign that compares the happiness factor of buying insurance from Geico to, well, comedian Gallagher whacking watermelons at a farm stand.

This first spot will begin airing tonight during Letterman. Additional apost will feature Christopher Columbus driving speedboats and Slinky having his way with an escalator

Steve Hall

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Buying Geico Insurance More Fun Than Smashing Watermelons

Steve Hall

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TRENDING AROUND THE WEB

Psychology says the happiest retirees aren’t the most productive — they’re the ones who stopped trying to prove their worth

Global English Editing

I spent forty years unable to nap during the day because rest felt like laziness, but I fall asleep on every flight because being strapped into a metal tube at cruising altitude is the only context where doing nothing feels structurally justified

Global English Editing

Psychology says people who gravitate toward gray and beige in their homes aren’t minimalists — they’re creating visual silence because their inner world is already overstimulating enough

Global English Editing

Psychologists say the bond between a person and the dog that sleeps in their bed isn’t comparable to human attachment. It’s actually more stable, because the dog never withdraws affection as punishment, never keeps score, and never makes closeness conditional on performance.

Global English Editing

The generation that performed stability even when they were barely holding on — boomers who kept immaculate homes, perfect lawns, and polished images while quietly falling apart — is finally putting down the mask, and this is what it looks like

Global English Editing

Psychology says adults with no close friends aren’t broken or antisocial — many of them simply learned early that the moment you show someone who you really are, that’s when they leave

Global English Editing