Buying Frenzy Continues With Microsoft Scooping aQuantive For $6B

  • 1 min read
microsoft_aquantive.jpg

Google bought DoubleClick. Yahoo bought Right Media. WPP bought 24/7Real Media. Microsoft, always the follower, never the leader, just bid $6 billion to acquire digital giant aQuantive. It’s an information grab as companies wake up and realize their prized and proprietary information is increasingly in the hands of their very own competitors.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

7 signs someone grew up with very little money, even if they are comfortable now

7 signs someone grew up with very little money, even if they are comfortable now

Hack Spirit
7 signs someone is genuinely good with children, even if they don’t have any

7 signs someone is genuinely good with children, even if they don’t have any

Hack Spirit
8 things people who never complain do with their frustration instead

8 things people who never complain do with their frustration instead

Hack Spirit
9 habits of people who have kept the same close friends for over 30 years

9 habits of people who have kept the same close friends for over 30 years

Hack Spirit
9 things people who rarely take criticism personally do instead

9 things people who rarely take criticism personally do instead

Hack Spirit
Deciding to back into a spot before getting out of the car is a small, literal example of what researchers call an implementation intention, a well-studied planning technique in which deciding in advance exactly how a future action will unfold measurably increases the odds of following through on it

Deciding to back into a spot before getting out of the car is a small, literal example of what researchers call an implementation intention, a well-studied planning technique in which deciding in advance exactly how a future action will unfold measurably increases the odds of following through on it

Global English Editing
Load more