Buying Frenzy Continues With Microsoft Scooping aQuantive For $6B

microsoft_aquantive.jpg

Google bought DoubleClick. Yahoo bought Right Media. WPP bought 24/7Real Media. Microsoft, always the follower, never the leader, just bid $6 billion to acquire digital giant aQuantive. It’s an information grab as companies wake up and realize their prized and proprietary information is increasingly in the hands of their very own competitors.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

I’m 63 and I nursed other people’s pain for forty-four years and the thing I never told anyone is that I learned how to hold space for everyone else’s suffering by completely forgetting that mine was supposed to count too

I’m 63 and I nursed other people’s pain for forty-four years and the thing I never told anyone is that I learned how to hold space for everyone else’s suffering by completely forgetting that mine was supposed to count too

Global English Editing

8 things about my husband I only understood after forty years of marriage—and wished I’d known by year five

8 things about my husband I only understood after forty years of marriage—and wished I’d known by year five

Global English Editing

The sad truth why adult children slowly stop sharing real things with their parents has nothing to do with distance or busy schedules—it’s that somewhere in their 30s they realized their parent would either worry too much, give advice they didn’t ask for, or make it about themselves, and the silence was easier than managing any of those three responses

The sad truth why adult children slowly stop sharing real things with their parents has nothing to do with distance or busy schedules—it’s that somewhere in their 30s they realized their parent would either worry too much, give advice they didn’t ask for, or make it about themselves, and the silence was easier than managing any of those three responses

Global English Editing

Nobody prepares you for the loneliness of being well-married. Not unhappy enough to leave, not connected enough to stop aching, just existing in the strange middle territory where everything is fine and fine is the loneliest word in the English language

Nobody prepares you for the loneliness of being well-married. Not unhappy enough to leave, not connected enough to stop aching, just existing in the strange middle territory where everything is fine and fine is the loneliest word in the English language

Global English Editing

I’m 73 and the loneliest I’ve ever felt wasn’t the years I lived alone — it was the decades I spent in rooms full of people who only ever knew the version of me I was brave enough to show

I’m 73 and the loneliest I’ve ever felt wasn’t the years I lived alone — it was the decades I spent in rooms full of people who only ever knew the version of me I was brave enough to show

Global English Editing

I’m 65 and I just realized I don’t have a single close friend — not because I’m unlikeable, but because I spent forty years being the person everyone could count on and nobody actually knew

I’m 65 and I just realized I don’t have a single close friend — not because I’m unlikeable, but because I spent forty years being the person everyone could count on and nobody actually knew

Global English Editing