NZDating.com, New Zealand’s “premier internet dating site” according to creative director Chris Hunter, commissioned Draft New Zealand to run a series of ads on complementing buses. “[The buses] are quite often together,” says Hunter to Ad Critic. We don’t live in Auckland so despite the fact that this would little to rarely happen anywhere else we can think of, we’re in no position to argue.
As an afterthought Hunter adds that even if people only see one bus with a nonsensical message it will just “[add] to talkability and word-of-mouth.” He may be right. But sitting in traffic behind a bus marked “YOUR MATCH” would fucking annoy us. – Contributed by Angela Natividad
