Burger King has scored a branding coup. It’s Burger “King” has been Farked. After being posted to Fark October 4, there are hundreds of images of the “King” taking on all sorts of personas such as the Army’s “I Want You” guy, Bush’s Supreme Court pick, Santa, Jesus, Larry King, Colonel Sanders and even Ronald McDonald himself. Not to be one-upped by it all, Crispin Porter + Bogusky is capitalizing on mask mania with the launch of BK Masks, a site where visitors can buy masks of the King himself and the famed Subservient Chicken. Wouldn’t it just be sweet for Burger King and CP + B if this actually took off and kids across the country appeared at your doorstep wearing these masks? That would be successful marketing.
